Performance marketing
Paid acquisition that pays itself back.
We run Google, Meta, and LinkedIn like a P&L. Every euro is tied to CAC, payback, and pipeline, not vanity clicks.
Free, 3 business days.
What performance marketing actually means here
We treat paid like a P&L line, not a marketing experiment.
Before we spend a euro we agree on what good looks like: a CAC target tied to your LTV and a payback window your finance team can defend. From there, every channel earns its place on the same scoreboard. Google, Meta, LinkedIn, and YouTube all compete on CAC and payback, not on which one is in fashion.
Tests are designed to give clean answers fast. Each channel and creative angle gets a budget, a window, and a kill criterion up front. If a channel cannot hit its target inside that window, we cut it and move the money. That is the discipline that makes paid compound instead of leaking.
Channels we run
Channel-agnostic. Outcome-obsessed.
Google Ads
Search, PMax, and demand capture for buyers already looking. We run tight match-type and asset-group structures, not autopilot.
Meta
Creative-led prospecting and warm retargeting. Weekly hooks and formats tested across Instagram and Facebook placements.
LinkedIn
B2B ABM and high-intent niches. Account lists, role-targeting, and conversation ads aimed at pipeline, not impressions.
YouTube and Demand Gen
Scale proven offers with short-form video and Demand Gen placements once unit economics on search and social are solid.
How we run it
A five-step operating system.
01
Audit and tracking
Account, pixel, and conversion-API audit. We fix attribution before we touch budgets.
02
Forecast and CAC targets
We model spend against CAC, payback, and pipeline so targets are agreed in writing.
03
Launch test matrix
Structured tests across channels, audiences, and creative angles, each with a kill rule.
04
Optimize weekly
Bids, budgets, and creative iterated every week against payback, not vanity metrics.
05
Scale and cut
Move budget into winners fast. Cut losing channels without sentiment or sunk-cost bias.
CAC and payback calculator
See what your numbers could look like.
Move the sliders to see how spend, AOV, and conversion rate change blended CAC and payback. It is the same math we run with founders on day one.
Estimated customers / month
200
Blended CAC
€100
Payback period
0.1 mo
Example inputs for illustration. Adjust to your numbers.
What you get
Deliverables, not slideware.
Full-funnel account build
Campaign architecture from cold reach to retargeting, structured for clean attribution.
Creative testing system
Weekly hooks, formats, and angles with a documented winners-and-losers log.
CAC and LTV dashboard
Live view of spend, CAC, ROAS, payback, and pipeline by channel and campaign.
Weekly optimization and reporting
Hands-on optimization plus a short weekly note on what changed and why.
Industry benchmarks
12-18 mo
Typical B2B SaaS payback (industry benchmark)
3-5x
Typical B2B SaaS target ROAS (industry benchmark)
6-8 wk
Typical time to first payback signals (industry benchmark)
Frequently asked
What founders ask before they sign.
Want a real look at your paid numbers?
We will audit your accounts, model CAC and payback, and tell you where the next euro should go.
Free, 3 business days.